Those days of looking up at quirky billboards as you wiz by on the highway are getting shorter. Also being challenged are static advertisings on city transit. On the rise are mobile digital billboards, and other forms of mobile outdoor advertising that allow up-close, portable advertising in high traffic city centers and at outdoor events. While […]Read more "Outdoor Advertising Just Got A Lot More Mobile"
Time is the most valuable commodity. Time is so valuable people create tools to manage it, multitask to save it, and hire others to use their time. A study by Lloyd’s TSB Insurance in 2008 claims that attention spans have decreased from 12 minutes in 1998 to five minutes at the time of the study, over six years ago. […]Read more "Emerging Media: Attention Span Killer?"
While many entities may not agree on a single definition of emerging media, what is agreed upon is its importance in marketing. I am a bit fuzzy with the definition myself and interpret it to mean existing and forthcoming digital social platforms. Emerging media has created unprecedented accessibility and an “always on” mindset. It’s redefined […]Read more "Top 3 Reasons Why Emerging Media Matters"