Facebook announced new functionality for publishers that’s sure to get content in front of the right people and further refine measurement. The most interesting functionality is Interest Targeting.
You know that section in your profile where you select the music, tv shows, movies, and sports teams (etc.) you like? Publishers will now be able to use that data to target posts on your timeline.
The announcement, published December 10th on the Facebook media blog, also detailed other functionalities including end dates for post sharing, Smart Publishing, and URL-level analytics reporting.
What does this mean for Facebook users? Well, that depends on how you view social sharing and digital advertising. Interest Targeting means you’ll see more relevant posts from publishers or Facebook’s found another way to monetize your free information. It’s a win-win situation for users with cluttered timelines and publishers with a variety of content. I’m surprised this functionality wasn’t created sooner given that it provides such rich market segmentation data, but now that it’s here, prepare to see more irresistibly clickable posts from Buzzfeed, Upworthy, your favorite news sources and the like.
Tell me what you think: How will Interest Targeting affect users?
Ormseth, H. (2014 December 10). New tools and insights for publishers. Facebook Media Blog. Retrieved from: http://media.fb.com/2014/12/10/new-tools-and-insights-for-publishers-2/