40 Capstone Campaign Tips

Originally posted on WVU IMC Blog:
Research. Research. Archive. The research process begins long before you start your campaign. During your time in the program, begin to build your own personal marketing and creative aesthetics. Tips: 1. Archive marketing campaigns that resonate with you to an Evernote notebook.  2. Follow thought leaders in the marketing field. 3. Monitor…

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Why the store of the future is like walking into Amazon.com

With all of the e-wallet driven discussions of e-commerce and social commerce, it’s easy to forget how brick and mortar stores will also evolve based on technology. This informative video by Australia-based Prendi Labs illustrates the “Store of the Future,” equipped with near field communications (NFC), remote POS systems, and augmented reality displays. Prendi Labs infers that […]

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How Facebook’s new Interest Targeting will make posts irresistibly clickable

Facebook announced new functionality for publishers that’s sure to get content in front of the right people and further refine measurement. The most interesting functionality is Interest Targeting. You know that section in your profile where you select the music, tv shows, movies, and sports teams (etc.) you like? Publishers will now be able to […]

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Mobile Technology + Sharing Economy + Corporate America = Wonolo? Yes. It does.

Work. Now. Locally. That’s what the Wonolo app allows people to do and it’s a pretty powerful concept. Wonolo is the product of Yong Kim and AJ Brustein and spawned from a combination of the difficulties their wives had finding work flexible enough to do with young children and commonly themed conversations from Coca-Cola managers not being able to […]

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The end of paper money is swiftly approaching: Snapchat ventures into the mobile payment arena with Snapcash

Square, Paypal, Venmo, Google Wallet, Apple Pay, and the like are chipping away at the need for paper money (and credit/debit cards) with their emerging electronic payment options. But this Monday, a surprising contender entered the electronic mobile payment arena to many raised eyebrows. The photo and video messaging app Snapchat announced Monday, November 17th, the functionality […]

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